Cool animated overview of how media manufactures consent

Manufacturing Consent feels like a must-read all over again lately, and this excellent primer by animator Pierangelo Pirak lays out the five filters of the mass media machine.

Per Manufacturing Consent, this sounds as if it could have been written about those covering a certain sitting President:

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.

• NOAM CHOMSKY - The 5 Filters of the Mass Media Machine (YouTube / Al Jazeera English)

via Boing Boing