You think you just randomly ended up in that movie-theater seat watching
things explode? No, that was the end result of a meticulously crafted
propaganda campaign by the movie studio, utilizing all the persuasive
powers of graphic design—as wonderfully elucidated in the infographic
below, from Colour Lovers, examining the posters from the top 10
blockbusters of 2011. There are lots of interesting tidbits—note the
preponderance of sans serif fonts and all caps, and the various textures
and sight lines utilized. Did these factors alone fill theaters? Of
course not. It helped that almost all of these movies were
sequels—expanding on the equity built up in previous ad campaigns. Via Fast Company.
click to embiggen
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